Mar Herrera Moreu is a graphic designer based in Barcelona. She specializes in communication, print, and experimental design. Her work focuses on developing narratives through graphic experimentation and visual communication. In her creative process, she explores digital and analog tools to find new approaches.






Education
Degree in graphic design at BAU, College of Arts
& Design of Barcelona. 2019-2024


Experience
Internship at Séptimo. 2023-2024
Internship at Comunicom. 2023
Erasmus at Köln International School of Design. 2022


Awards

Bronze ADG Laus, ADG-FAD, Barcelona. 2023


Expositions
Exposició ADG Laus Estudiants by Latent. 2023
Museumnacht, Köln. 2022




Feel free to contact me!
mherreramoreu@gmail.com
@bymardesign


Mar Herrera Moreu is a graphic designer based in Barcelona. She specializes in communication, print, and experimental design. Her work focuses on developing narratives through graphic experimentation and visual communication. In her creative process, she explores digital and analog tools to find new approaches.



Education
Degree in graphic design at BAU, College of Arts & Design of Barcelona. 2019-2024


Experience
Internship at Séptimo. 2023-2024
Internship at Comunicom. 2023
Erasmus at KISD, Köln. 2022

Awards
Bronze ADG Laus, ADG-FAD, Barcelona (2023)


Expositions
Exposició ADG Laus Estudiants by Latent. 2023
Museumnacht, Köln. 2022


(In)oblidable

Bronze ADG Laus
Experimental/Narrative
2022


Inoblidable is a photobook created as a gift from a granddaughter to her grandmother with Alzheimer. It portrays the progressive loss of memories through a series of edited images that blend, distort, and eventually fade away. The experimental treatment of the photographs captures the various stages and emotions experienced by people with Alzheimer.

Espacio Medio

Branding 
2024


Espacio Medio is a sanctuary in Madrid, designed to offer a refuge from the daily hustle and bustle. This space features practices such as yoga, promoting physical and emotional well-being. The visual identity of Espacio Medio presents an adaptable "M" symbol that changes shape for multiple uses. This dynamic symbol is complemented by a thoughtful combination of typography and color, reflecting the innovative nature of the space itself. Project at Séptimo


Teixits d’innocència

TFG Experimental / Editorial︎︎︎
2024

Teixits d’innocència is a book that explores the fear of dolls. Dolls represent human duality, showing how something that appears beautiful and innocent can hide a darker, unsettling side. In this book, the delicate dresses of the dolls seem to embody purity, but beneath these embroidered facades lie the shadows of hidden fears. Project with Maria Pi.

Ressó d’() is a book that explores the fear of the echo. The echo is a natural phenomenon that allows us to perceive sound tangibly, reflecting the beauty and mystery of the mountains. It acts as a mirror of our voice, creating a silent dialogue with nature. The title "Echo of ()" symbolizes this echo and the void it evokes, suggesting infinity, enigma, and introspection, capturing the depth of our experiences and nature. Project with Maria Pi.


Huevos duros

Speculative / Print
2022


Huevos duros is a project based on a fiction in which eggs start a revolution to save them from human destruction. The editorial piece brings together the whole revolution and visual identity of Huevos duros. It is used strong graphics and at the same time, humorous tone. Project with Maria Pi.



Feel free to contact me!
mherreramoreu@gmail.com
@bymardesign